Essential Signs for Your Business During the Coronavirus Pandemic
Posted on 10/08/2020
Customized signs printed by professional printing services have been beneficial marketing tools for businesses for decades. With the coronavirus pandemic, reopening your doors and getting back to business requires thinking “outside the box” and having to change how you interact with your customers.
The most effective way to communicate these changes is with custom essential signs displayed in the right locations indoors and outdoors, including:
1. Outdoor Signs
You want to let your customers know that you are reopened for business. Hang up large banners and other types of signage to let them know you are open once again. You could include special store hours or discounts for seniors and front-line workers too!
Additionally, you want to communicate any special safety requirements for entering the store, like mandatory temperature checks and face masks. You could even place signage outside the store with alternative shopping options like home delivery or curbside pickup for your customers who are not yet comfortable coming inside to shop.
2. Indoor Signs
Your indoor signs should further reinforce your safety protocols. You should hang signs up that direct traffic one way down each aisle, as well as signs that say “Do Not Enter” or “Wrong Way” to let customers know they should not enter the aisle from that end.
You could use pop-up banners at store entrances that inform customers of what your new store policies are, such as wearing face masks. You could have another sign that shows the proper way to wear the face mask while shopping, and so on.
3. Floor Signs
Floor signs have become widely popular amid the COVID-19 crisis. Stores are using floor signage to mark off safe social distancing spaces of six feet (two meters), as well as to communicate other information. Floor signage should be an extension of your other indoor signs.
4. Promotions, Discount Offers, and Deals Signage
Don’t overlook marketing any special promotions, discount offers, or deals. Many stores have done away with printed ads and gone digital. However, not everyone will want to get out their smartphone and browse online to shop. This is where indoor signs can help alert customers of special savings and improve your sales.
5. Delivery Vehicle Signage
If you are offering delivery and not using a third-party service, make sure to give your vehicles a makeover with some banners and advertising. You could use vinyl decals, rooftop signs, and other such advertising so others will see that you offer delivery service. Don’t forget to include your website and phone number where people can place delivery orders.
6. Direct Mail Marketing
While using signs and signage at your store is essential, don’t forget about your customers who have not left home. You should consider direct mail marketing to communicate your store reopening, operating hours, new safety protocols, and more.
While things probably will not be back to “normal,” anytime soon, by using these essential signs and enforcing your new safety protocols, you can help make your customers feel as safe as possible while shopping at your business.
The coronavirus pandemic has changed how businesses operate and has required them to now utilize a wide range of essential signs and signage to communicate effectively with their customers.
Biltmore Pro Print opened its doors in 1918 to offer professional Phoenix printing services. As the family-owned-and-operated business grew, and thanks to advances in technology, they expanded their printing services online to reach customers across the United States.
Today, Biltmore Pro Print offers its expert Phoenix printing services not just to businesses in Phoenix, but businesses across the United States. They also offer direct mail marketing services, mail services, business cards, promotional products, and more to help you operate your business successfully.
For further information about their printing services that can be customized to your exact specifications, including signs and signage of all sizes, as well as marketing materials for your business, please feel free to visit their official website at www.biltmoreproprint.com or call (602) 954-6517 to speak to a representative today.