The COVID-19 crisis has impacted businesses of all sizes in every community around the world. Here in the United States, some businesses have remained open during the pandemic. Others closed temporarily or altered their models to offer online shopping, curbside pickup, and other options for consumers.
As COVID-19 restrictions are being relaxed, it is important to remember the virus is not gone. Nor is there a treatment or cure for the illness. As such, you want to make sure you continue to educate your employees and customers about proper safety protocols.
Communicating many of these changes about how you are doing business in the “new normal” is easy to do when you get help from a professional printer and utilize their printing services.
Let Customer Know You Are Open or Reopening
Update exterior signage by using banners, pop-up signs, and so on, to make people aware of your business hours and other useful information like the safety protocols required when entering the business.
Use Direct Mail Marketing to Reach Your Customers
Direct mail marketing is a great way to mass mail out postcards, brochures, catalogs, etc. You can share news about when you are reopening or what customers need to know about visiting your business like wearing a face mask or requiring temperature checks on postcards.
Brochures and catalogs are great ways to let customers know you accept mail orders or online orders for those people who are considered “at-risk” or are not yet comfortable with leaving home.
Refocus Your Marketing Strategies
Your branding and marketing messages should be updated to reflect the way things are currently and how your business can help. For example, if you offer landscaping and mowing services, you could launch a “contactless” landscaping and mowing marketing message that details these services to keep people safer.
Update Your Day-to-Day Business Practices
Review what day-to-day business practices you need to modify due to the COVID-19 crisis. For example, restaurants have gone to printing disposable menus and food labels. Paper menus can be recycled and do not need to be sanitized like traditional menus. Food labels can let customers know that their food has been sealed and not touched since it was made.
Offer Contactless Options
To help control the spread of COVID-19, cash should be avoided. Instead, your business needs to offer contactless payment options like being able to tap a debit or credit card or smartphone wallet against a payment terminal.
Other contactless options are requiring customers to bag their own goods, not allowing them to use reusable shopping bags, and so on.
Sell Branded Face Masks and Hand Sanitizer
Two types of promotional products many businesses are now selling are branded face masks and portable containers of hand sanitizer. Offering these things not only lets customers know you care about their safety but also gives you a new way of marketing.
Get Creative with Specials and Deals
What worked in the past may not apply to the “new normal” while COVID-19 is still around. You could offer special “family deals” or promote a staying-at-home free delivery service. Whatever specials and deals you offer, be sure to share them on postcards, business-size cards, banners, and other printed marketing materials.
COVID-19 has changed how businesses need to market to their customers. Adapting to these changes and making customers aware of how your business is helping to keep them safer is easy to do when you rely on a professional printer and their expert printing services.
Summary
The COVID-19 crisis has impacted businesses of all sizes. Using printing services to print disposable and printed marketing materials is essential to help your business survive.
Company Bio
Founded in 1981, Biltmore Pro Print opened its doors to offer professional Phoenix printing services. As the family-owned-and-operated business grew, and thanks to advances in technology, they expanded their printing services online to reach customers across the United States.
Today, Biltmore Pro Print offers its expert Phoenix printing services, direct mail marketing services, business cards, promotional products, and more to individuals and businesses of all sizes.
For further information about their professional printing services or to get started designing print marketing materials for your business, please feel free to visit their official website at www.biltmoreproprint.com or call (602) 954-6517 to speak to a representative today.
